fitbeast
FitBeast is a concept company that combines fitness and video games in order to create a healthier lifestyle for people who aren’t used to incorporating daily activities in their lives, whether they are gamers or non-gamers. As a result, this will make exercising more appealing and fun for everyday users.
Services:
roles:
BRANDING/IDENTITY SYSTEM
MOBILE APP DEVELOPMENT
PRODUCT DEVELOPMENT
GRAPHIC DESIGNER
CREATIVE STRATEGIST
ART DIRECTOR
THE PROBLEM
Playing video games can be fun, but it starts to get addicting, consumes precious time, creates unhealthy habits, becomesa very sedentary lifestyle, and can lead to obesity if overlooked. But when gamers finally decide to make the change to a more active lifestyle, they realize it takes even more time away from their gaming hobby. They run into the issue of deciding between only going to the gym or staying at home to play video games. Other concerns arise such as, possibly not being knowledgable enough in the gym, being too embarrassed to show up, the fear of the gym becoming boring compared to their games and being intimidated by other experienced gym-goers. So how can we encourage people, like video gamers, to start living physically active?
The goal of this project is to add physical activity to someone who already has existing hobby, such as video gamers. Other users who are interesting in incorporating physical activity to their lives are also including in this scope. An idealistic solution is to create something that gamers can physically add onto their current set up to encourage physical activity.
OBJECTIVE
FitBeast created a treadmill that is specifically designed to be able to attach to any gaming console in order to make gameplay more physically interactive. This treadmill works with several different devices in order to make it more enjoyable. Along with the treadmill, FitBeat’s app can track your current fitness insights or it allows users to play simple games for those who are not hard-core gamers.The app also tracks heath statistics, changes the settings for each connected device and communicates with other like-minded users as motivation and encouragement to stay fit.
THE SOLUTION
EXPERIENCE THE app
check out the prototype
Want to see more?
There's a lot more behind this project than what meets the eye. Dive into the process book to see the research, brainstorming, sketches, and all the trial and error that happened along the way. Sometimes the messy middle is just as interesting as the final outcome.