cleaneatz

CleanEatz is a concept rebranding project for a U.S.-based healthy lifestyle company that provides prepared meals, catering, and in-store dining experiences. This project reimagines the brand through a cohesive identity system spanning across digital, print, packaging, environmental graphics, and promotional applications.

Services:

roles:

RE-BRANDING
IDENTITY SYSTEM
MULTI-PLATFORM

GRAPHIC DESIGNER
ILLUSTRATOR/ANIMATOR
CREATIVE STRATEGIST

CleanEatz is a U.S. based franchising company with over 143 locations nationwide that focuses on providing a healthy lifestyle through balanced nutritional prepared meals, catering and in-store dining options. Their client base consists of people who are health-conscious, fitness oriented and new on-coming people who are interesting in wanting to make a healthier change to their life.

BACKGROUND

CleanEatz’ current branding system is very busy with a variety of different competing colors and different logo combination usages. The main problem with their identity system is the confusion when it comes to using two completely different logos at the same time, and having multiple different services visually designed separately when it is all under the same company.

THE PROBLEM

This concept re-branding project aims to clear up any confusion by redesigning or choosing only one main logo to use and by combining the different services into one structured method all by following a visually structured cohesive design system that then artistically leads the rest of the brand identity.

OBJECTIVE

A well designed system was created, starting with a strong logo that can be used throughout all other services that they offer, in which they could choose to list accordingly. The visual branding follows a clean, simplified but sophisticated look, giving CleanEatz a new fresh and trustworthy presence. Multiple different branding products were created such as business stationery, a new website and mobile app, social media concepts, video advertisements, signage, uniforms, package designs and other promotional items. This new identity system ties the company’s goals together and unifies the brand stronger than before.